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Entries Tagged as 'Branding'

Creating Options at Brand “You”

January 18th, 2008 · 2 Comments

You’re tired of the race. Tired of working tirelessly in shifting sands of corporate America as an exempt FTE. But you do it with the hope of the BIG payday. You’ve got options in the company, and it seems that if everyone just works a little harder, the pay-off will come.
But what if it doesn’t? […]

Tags: Branding · Measure · Career · Recognition · Networking

Evolve Your Brand

August 30th, 2007 · 2 Comments

Day One at a new company – who will you be here? What will your work say about you?
Not that you can’t be the same person you were yesterday – that person got you hired after all. But how will you be more of who you are? The best version of what you can be?
Remember, […]

Tags: Branding · Reputation · Career · Perception

Cultural Messaging - Stop Neglecting It

August 26th, 2007 · 3 Comments

When you cast about your organization, who epitomizes your organization’s values? Do you see it just in the executive suite, or do you see it in the line (or in walking among the cubes)? How is your messaging reinforcing the definition of success at your company?
Who actively communicates what your organization stands for, inside and […]

Tags: Communication · Branding · Culture · Change

Top 10 sites your next employer or customer will check

July 25th, 2007 · 3 Comments

So, prior to our CSS search, the last time I had to do any significant due diligence on a potential co-worker was roughly two years ago. And then, I was hiring for a position on the other side of the desk. So, it was an employee, not a contractor.
It dawned on me, this morning, how […]

Tags: Branding · Reputation · Tips · Recruiting

Alice into the Rabbit Hole - Bring Your Interviewer In

April 24th, 2007 · 5 Comments

I was reviewing a few of the sample questions on HRinterviews , but didn’t see my favorite:
Take me through an example project or challenge that would be similar to your work here, as you understand it. Give me a few specific examples of how you identified challenges and worked to overcome them.
This is from […]

Tags: Branding · Reflection · Career · Execution

Will Past Co-Workers become Current Again?

April 13th, 2007 · No Comments

Rick’s “Hiring decisions, when mistakes keep on giving and giving and giving” really changes the way I think about the hiring process.

Is this hire so good that they really grow your brand?
Do they enhance your corporate value when they go out and network in the marketplace?
Do past co-workers in new companies increase the likelihood that […]

Tags: Branding · Reputation · Career

Hiring decisions, when mistakes keep on giving and giving and giving

April 13th, 2007 · 3 Comments

I was reading Toby’s post, entitled “Influential HR Grows Talent Management, First and Foremost,” preparing to slap a little bit of artwork on to the top of this article when I stumbled across this passage:
HR is responsible for Human Capital Management, cradle to grave (or hire to separation).
When it dawned on me, that the grave, […]

Tags: Branding · Human Resources · HR · Hiring · Perspective

Getting honest feedback is crucial

April 11th, 2007 · 1 Comment

On the plane, I was reading an article in Motto by Jim Deupree of DBM’s International Center for Executive Options (ICEO).
I made a note to link to the article once I got back to an internet connection, but guess what? Motto doesn’t publish their articles online. Or, I can’t find them. One of the […]

Tags: Branding · Feedback · Career · Kumquat

Should Rachel Ray work at KFC?

March 27th, 2007 · No Comments

Toby and I have been chatting quite a bit about “personal brand” as of late. About its value to both you and your organization. But I’ve been struggling for a way to describe the value of personal brand in a tangible way.
I’m still not sure that I’ve found it, but I’m getting closer.
Should Rachel Ray […]

Tags: Branding · Career

Product or a Brand? Yes.

March 26th, 2007 · 2 Comments

Are you a Product or a Brand?
We have repeatedly said, “Yes”, but this is worth considering when thinking about how you contemplate your Product Management versus Brand issue:
[Tom] Peters uses the word “brand” and [Chris] Brogan uses the word “product.” That’s a critical distinction in my eyes. The problem with you as […]

Tags: Branding · Reputation · Product management · Career