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Entries Tagged as 'Branding'

Partner? What?

March 24th, 2007 · 5 Comments

Marshall Goldsmith, PhD writes in “Partners, not Employees“, published in a recent Talent Management’s issue (related reflection at his blog):
Gone are the days when leaders could be — indeed, were expected to be — aloof and unapproachable, handing out orders from on high like some sort of demigod. Because of revolutionary transformations in the business […]

Tags: Branding · Develop · Feedback · Career · Agility · Kumquat

Personal Brand Equity: Crunch the Numbers

March 23rd, 2007 · 1 Comment

Speaking of Personal Brand equity, I found this little measure of your brand, recycled (but posted!) from Tom Peters:
He offers what he calls a PBE or Personal Brand Equity Test (see below). Take some time to answer the following questions. If you’re not sure what you’re known for or what you should be known […]

Tags: Branding · Reputation · Career · Skill · Agility

Boing Boing, Little Frog, er, Rabbit

March 21st, 2007 · 1 Comment

Hippity Hoppity, hippity hoppity… we know this song. But I’m wondering, what is the thinking that motivates job hopping?
I’m a mover, a shaker. Or easily distracted, whatever. I’m not the loyal 20-year man that many managers want. I get in and am ready to fire it up. And then move on when the speed of […]

Tags: Branding · Loyalty · Change

Pablo Picasso anecdote or apocrypha or whatever; it’s still a valuable lesson

March 20th, 2007 · 8 Comments

Toby’s recent post on personal brand highlights some critical questions we should all be asking ourselves. Why? Because we’re obligated to take care of ourselves.
It’s not adult day care, folks.
And what’s the end result of building all of this value? Crafting all of this personal brand?
Well, it reminds of an anecdote that I use more […]

Tags: Branding · Value · Talent

Personal Brand? Where’s the Value?

March 20th, 2007 · 10 Comments

Are you managing your Personal Brand? Is it worth more today than it was a year ago?
Your brand value (alternatively - credibility, or reputation) is the incremental compensation you should be receiving over and above candidates in the same professional arena. Sometimes the “value” is cash. Often it’s opportunity.
Your brand should be distinctive in the […]

Tags: Branding · Entrepreneur · Value · Purpose

How do You Add Up?

December 6th, 2006 · 1 Comment

Reading and commenting on Rick’s run on cross-functional collaboration got me thinking, what the heck would be on my professional card if biz people had baseball cards?
My rookie card was near worthless. I was a moderately interested student at State U (read: didn’t flunk out my freshman year, and got my grades up by senior […]

Tags: Branding · Measure · Performance · Career

Advice for entrepreneurs? Guess what? It’s useful inside corporations, too

November 7th, 2006 · 1 Comment

I’ve been noticing more and more blogs, articles, and insights focused on entrepreneurs (which could be, quite possibly, because there are simply more and more of them). In my simplified view, this means one of two things or possibly both: 1) Those folks have more time on their hands to do what they want, now […]

Tags: Inspiration · Branding · Entrepreneur

Personal Brands Matter in Tacit Work

November 6th, 2006 · No Comments

Labor revolution has taken us from transformational to transactional and now to tacit work. Personal brands matter most when what you buy is intellectual property. You aren’t going to make your name based solely on the hours you work, or the volume of paper you shuffle in a day. You need to strut your hard-won […]

Tags: Management · Employment · Branding