Your target market is closer than you think

I had a little rant for organizations over on hypocritical, entitled Your target market is closer than you think.

Don’t tell anyone else I’m doing this, but because I like you, I’m going to hit the high points, here. If you want to slog through the whole thing, be my guest.

  • Your target market–your true target market, your accessible target market–is each and every one of your employees
  • You need to spend time talking to your employees. You need to spend time conversing with them. You need to keep doing it. No matter how uncomfortable it makes you.
  • And you need to spend time talking to yourself.
  • If your employees don’t believe in what you’re doing, you’re sunk.
  • If you can’t get them excited about what you’re pursuing, then you’re in trouble.
  • You hired intelligent, capable people. They need to believe in you.
  • Honesty is the best policy. Start using it.

About Rick Turoczy

More than mildly obsessed with the Portland startup community. Editor at Silicon Florist. Cofounder and general manager at PIE. Follow me on Twitter: @turoczy
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