Category Archives: Branding

The Power of Words

Have you run your resume through a word cloud generator to see what you are saying most often to prospective employers? What about your personal or corporate blog?  What we say – especially in today’s hyper-connected world – can say … Continue reading

Posted in Accountability, Agility, Autonomy, Branding, Communication, Diagrams, Passion, Talent | Leave a comment

Rocket Surgery? Nice Niche

Hey there. Long time, huh? Hope your weekend was a good one. So, Sunday morning, and I’m enjoying the Sunday New York Times in my cloud-shrouded  sun room with a cup of my favorite blend. Of coffee. I love to read … Continue reading

Posted in Branding, Reputation, Uncategorized, Value | Leave a comment

Creating Options at Brand "You"

You’re tired of the race. Tired of working tirelessly in shifting sands of corporate America as an exempt FTE. But you do it with the hope of the BIG payday. You’ve got options in the company, and it seems that … Continue reading

Posted in Branding, Career, Measure, Networking, Recognition | 3 Comments

Evolve Your Brand

Day One at a new company – who will you be here? What will your work say about you? Not that you can’t be the same person you were yesterday – that person got you hired after all. But how will you be … Continue reading

Posted in Branding, Career, Perception, Reputation | 3 Comments

Cultural Messaging – Stop Neglecting It

When you cast about your organization, who epitomizes your organization’s values? Do you see it just in the executive suite, or do you see it in the line (or in walking among the cubes)? How is your messaging reinforcing the … Continue reading

Posted in Branding, Change, Communication, Culture | 3 Comments

Top 10 sites your next employer or customer will check

So, prior to our CSS search, the last time I had to do any significant due diligence on a potential co-worker was roughly two years ago. And then, I was hiring for a position on the other side of the … Continue reading

Posted in Branding, Recruiting, Reputation, Tips | 3 Comments

Alice into the Rabbit Hole – Bring Your Interviewer In

I was reviewing a few of the sample questions on HRinterviews , but didn’t see my favorite: Take me through an example project or challenge that would be similar to your work here, as you understand it. Give me a … Continue reading

Posted in Branding, Career, Execution, Reflection | 5 Comments