Category Archives: Branding

The Power of Words

Posted on August 17, 2011 by Toby Lucich

Have you run your resume through a word cloud generator to see what you are saying most often to prospective employers? What about your personal or corporate blog?  What we say – especially in today’s hyper-connected world – can say … Continue reading →

Posted in Accountability, Agility, Autonomy, Branding, Communication, Diagrams, Passion, Talent | Leave a comment

Rocket Surgery? Nice Niche

Posted on May 22, 2011 by Toby Lucich

Hey there. Long time, huh? Hope your weekend was a good one. So, Sunday morning, and I’m enjoying the Sunday New York Times in my cloud-shrouded  sun room with a cup of my favorite blend. Of coffee. I love to read … Continue reading →

Posted in Branding, Reputation, Uncategorized, Value | Leave a comment

Creating Options at Brand "You"

Posted on January 18, 2008 by Toby Lucich

You’re tired of the race. Tired of working tirelessly in shifting sands of corporate America as an exempt FTE. But you do it with the hope of the BIG payday. You’ve got options in the company, and it seems that … Continue reading →

Posted in Branding, Career, Measure, Networking, Recognition | 3 Comments

Evolve Your Brand

Posted on August 30, 2007 by Toby Lucich

Day One at a new company – who will you be here? What will your work say about you? Not that you can’t be the same person you were yesterday – that person got you hired after all. But how will you be … Continue reading →

Posted in Branding, Career, Perception, Reputation | 3 Comments

Cultural Messaging – Stop Neglecting It

Posted on August 26, 2007 by Toby Lucich

When you cast about your organization, who epitomizes your organization’s values? Do you see it just in the executive suite, or do you see it in the line (or in walking among the cubes)? How is your messaging reinforcing the … Continue reading →

Posted in Branding, Change, Communication, Culture | 3 Comments

Top 10 sites your next employer or customer will check

Posted on July 25, 2007 by Rick Turoczy

So, prior to our CSS search, the last time I had to do any significant due diligence on a potential co-worker was roughly two years ago. And then, I was hiring for a position on the other side of the … Continue reading →

Posted in Branding, Recruiting, Reputation, Tips | 3 Comments

Alice into the Rabbit Hole – Bring Your Interviewer In

Posted on April 24, 2007 by Toby Lucich

I was reviewing a few of the sample questions on HRinterviews , but didn’t see my favorite: Take me through an example project or challenge that would be similar to your work here, as you understand it. Give me a … Continue reading →

Posted in Branding, Career, Execution, Reflection | 5 Comments

Will Past Co-Workers become Current Again?

Posted on April 13, 2007 by Toby Lucich

Rick’s “Hiring decisions, when mistakes keep on giving and giving and giving” really changes the way I think about the hiring process. Is this hire so good that they really grow your brand? Do they enhance your corporate value when … Continue reading →

Posted in Branding, Career, Reputation | Leave a comment

Hiring decisions, when mistakes keep on giving and giving and giving

Posted on April 13, 2007 by Rick Turoczy

I was reading Toby’s post, entitled “Influential HR Grows Talent Management, First and Foremost,” preparing to slap a little bit of artwork on to the top of this article when I stumbled across this passage: HR is responsible for Human … Continue reading →

Posted in Branding, Hiring, HR, Human Resources, Perspective | 3 Comments

Getting honest feedback is crucial

Posted on April 11, 2007 by Rick Turoczy

On the plane, I was reading an article in Motto by Jim Deupree of DBM’s International Center for Executive Options (ICEO). I made a note to link to the article once I got back to an internet connection, but guess … Continue reading →

Posted in Branding, Career, Feedback, Kumquat | 1 Comment