On the plane, I was reading an article in Motto by Jim Deupree of DBM’s International Center for Executive Options (ICEO).
I made a note to link to the article once I got back to an internet connection, but guess what? Motto doesn’t publish their articles online. Or, I can’t find them. One of the two.
Let me do my best to quote and summarize.
Jim’s piece, “Building a Personal Brand,” focused on the activities in which you could engage to help you along your career path while improving your personal brand.
But it was the subhead that really caught my Kumquat-obsessed attention, “Getting honest feedback is not only useful, it’s crucial.”
- Feedback must come from people who see you in action
- It is very hard to get people to tell the truth even when asked
- Feedback must happen on a regular basis–not just a one-time reading
Yep, yep, yep. Fully agree.
But here’s the part that floored me:
[Third-party assessors who will gather this feedback] can be a great value–costs are typically $3000 to $5000 for summarized feedback that compares how you rate yourself with how others rate you.
I like the idea, but I don’t have that kind of flow laying around every time I want some critical feedback from my peers.
Still, I find it quite interesting to see that facilitating that kind of feedback is valued in the thousands of dollars. And that getting that feedback is worthwhile.
I’d recommend picking up a copy of Motto to read the entire article, if it’s available near you. I think Jim makes some great points. I just think there needs to be a more efficient, and less costly, way of getting to that valuable feedback.