It’s about time. And it’s genius.

While the design doesn’t really do it for me, the concept behind ReputationDefender is a very, very solid one. An internet shredding and sanitation service of sorts.

And it’s needed. If not today, then tomorrow.

Listen up, kids.

At some point, someone is going to find that not-deleted-quickly-enough photo of you on your MySpace page or that snarky comment you made on that one blog that one time, still living on life support in the Google cache or the Internet Archive. And that little piece of evidence could be damning.

Or it could just be misleading. (There’s still stuff floating around claiming that I’m a “Flash expert,” for example. Now, it would take a vast stretch of the imagination to make the leap from thinking a Macromedia Flash 3 expert would be an Adobe Flash 9 expert, but still.)

Today–election day in the United States–is an especially poignant day to mention this. Because, with life online, it’s important to remember that we’re all living under a microscope.

If it’s online, someone will find it.

It’s not a question of if, but simply a question of when.