Amy just shared this Bank of America video which, unfortunately, reminded me of this Starbucks one.
Now that I’ve finished laughing, it’s got me thinking: This is impressive. Admittedly, in a very sick way. But impressive.
These companies have to be doing something right to get employees to behave this way. They’re inspiring some sort of loyalty. Some sort of passion.
Misdirected and sad. But passion. Passion that could probably be leveraged in a much more meaningful and less embarrassing way. But passion. Couldn’t this passion be channeled into something more productive?
I mean, these people are psychotic psyched to be working for their current employer.
Would you do this (please say no) or anything that showed this kind of passion for your current company?
Wow – how great is it to have a Top 40 hit as your alternate gig to your job in banking?
Passion? Absolutely. A bit freaky, perhaps, but clearly passionate.
(The best part for me is that the BoA audience had that kind of uncomfortable “standing ovation?” movement to them.
Wise move? I don’t know – no details on the encore.)