My favorite? The second bullet under the analysis. Specifically:
In today’s job market, I question the usefulness of such vague titles as “Web Designer” and “Web Developer”. While that may be the official nomenclature supplied by the HR department, it doesn’t seem to facilitate job seeking, especially on targeted job boards.
This is right in line with a point Toby made, earlier: Job postings should be solving a problem, not filling a position.
Filling a position is not solving a problem. Telegraphing the specific position is treating people like parts. Treating people like parts will never get your business where you want it to be.
Again, (not to continually thump the Jim Collins theory but…) get the right people on the bus and then figure out where they sit.