Toby’s recent post on personal brand highlights some critical questions we should all be asking ourselves. Why? Because we’re obligated to take care of ourselves.
It’s not adult day care, folks.
And what’s the end result of building all of this value? Crafting all of this personal brand?
Well, it reminds of an anecdote that I use more often than I should. It’s the one about Pablo Picasso. Do you know that one?
You probably do.
I usually reference this little ditty when I get the “How much should I charge for my services?” query. It’s a great way of illustrating the point. Without overtalking it like… well, like I’m doing right now.
So, I mentioned it to Toby like this, “That’s like the Picasso thing.”
His response? “You’re going to have to give me a little more detail than that.”
Fair enough. Here it is:
A woman is strolling through a local park, when she happens upon Pablo Picasso sitting on a bench. Struck by her good fortune, she summons the courage to speak to him.
“Excuse me. You’re Pablo Picasso right?”
The man smiles.
“Would it be possible to have you sketch my portrait? I’ll pay.”
Picasso accepts the offer.
He considers the woman carefully for a few moments and then takes out a pen and paper. He quickly sketches a single line on the page.
He takes one last look at the page and hands it to the woman.
“That’s incredible!” She says. “You’ve managed to capture my essence in a single stroke of the pen.”
“That will be $5,000,” Picasso replies.
“$5,000? But it only took you seconds to draw it!”
“Actually, my dear, it took me my whole life.”