Speaking of Personal Brand equity, I found this little measure of your brand, recycled (but posted!) from Tom Peters:
He offers what he calls a PBE or Personal Brand Equity Test (see below). Take some time to answer the following questions. If youâ€™re not sure what youâ€™re known for or what you should be known for, then ask some of your colleagues. Next, create a mini plan on how youâ€™re going to improve your brand over the next six months to a year. (BTW- your brand equity should always be evolving and worth more as you gain more work experience.)
My favorite bullets simply underscore that future version, getting me ready for a better version of me. Note how these two should play together.
#2. My current project(s) is provocative and challenging to me in the following (1-3 ways).
#7. My principal â€œresume enhancement activityâ€ for the next 60-90 days is (1 item).
Hat tip to Rebecca’s pocket.
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