Safe is anything but safe

Playing it too safe?There’s a great post over on Seth Godin’s blog, today, (shocker, I know) entitled, “Do you have to be anti-change to be pro-business?” In it, Seth talks about how companies tend to resist change, even though change is the one thing that tends to propel the business forward.

A strange dichotomy to be sure. Almost a schizophrenia, of sorts.

And here’s what it has me thinking: We all fight to retain safe, to retain status quo. It’s not just business. It’s human nature manifesting itself within the business.

But, safe is anything but safe.

And that applies to individuals as much as it does a business.

How many times have you heard these statements?

  • “I’m going to get a job with a company, because I need the stability.”
  • “I can’t do that; that’s outside my area of expertise.”
  • “I’ve worked too hard to get where I am to try that.”
  • “Better to stick with what we know then explore that tangent.”

Wrong, wrong, wrong, and wrong. The fear is completely misplaced.

What you should fear is not changing. What you should fear is monotony. And safety.

Because “safe” is a fool’s paradise. It’s anything but safe.

Change to stay safe. Fail to succeed.

About Rick Turoczy

More than mildly obsessed with the Portland startup community. Founder and editor at Silicon Florist. Cofounder and general manager at PIE. Follow me on Twitter: @turoczy
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