To continue to riff on the “Common sense isn’t so common” theme…

I know you’re a smart cookie. So I know, for certain, that you’re often blindsided by moments of clarity. Insanely insightful leaps of intuition that just kind of pop into your head.

“It all seems so obvious,” you say to yourself. And after people quit staring, you continue. “Why hasn’t anyone done that before?”

Well, I’ve got news for you genius, it’s not obvious to everyone. Because no one focuses on that topic as much–or in quite the same way–that you do.

It’s through sheer repetition that you gain that insight.

Your brain starts getting bored. And it starts looking for something different. Even if you don’t realize it.

And because of that repetition, what’s obvious to you is not obvious to everyone else. That intuitive leap isn’t one that could be made by just anyone.

In fact, that intuitive insight? It’s likely unique to you or possibly a small smattering of other folks.

So, aside from kissing your ass, why am I mentioning this?

Because this affects how you communicate your idea.

Take Kumquat, for example. We were so excited about it. We thought it was so obvious. Well, duh, we thought.

But it’s not obvious. It’s difficult to understand the long-term potential. Let alone the short-term potential.

The concept is not necessarily intuitive. Unless you’ve been staring at it, and working on it, and thinking about it for months and months.

Or, unless perhaps, you’ve regularly suffered through the “corporate annual review process” with its mind-numbing dearth of any meaningful insight.

So, long story short, we screwed up in some of our communications. We assumed a great deal. And that led to us cutting explanations short. Because we thought it was so obvious. And intuitive.
Well, it’s not.

But, we’re not letting this get us down. We’re just accepting it as a mistake and working to rectify it. And we’re hoping that, as usual, by sharing our mistakes, we can help you. Maybe even prevent you from making them.

So that you can make your own mistakes. Instead of repeating ours.

So puff up that ego and remember that your intuition is unique. And your description of your insight should feel remedial. It should feel like you’re over explaining. Because you are. You’re trying to cheat time. You’re giving someone else the benefit of your learning, in a highly concentrated format.

So over explain your intuitive insights. Because it’s highly likely that that “obvious thing” is something only you see.