Every once in awhile, all my blog reading comes to fruition. Culminating in finding that one great post. That post that motivates. That shakes the cobwebs out of my head.

Often, it’s a product of Kathy Sierra‘s work.

But today…

Wow.

I think Sean Johnson may have just knocked the cover off of the ball with his post, entitled “Forget about Techcrunch.”

To wit:

Right now there are thousands of the most brilliant people in the world, Twittering their hearts out, reading Techcrunch vociferously, digging more photos of sunsets or new Ubuntu installs or whatever….and all the while a great many of them are wishing, hoping that someday in the not-to-distant future, they’ll create and launch a site that their contemporaries flock to with the same excitement.

And in the interim, they’re wasting their lives.

…

Meanwhile, there are a staggering number of niche markets out there that are being under served. Fact is, while we all think that Virb or Twitter or whatever’s coming out next week is the coolest thing in the world, most people have never heard of them. Most people don’t care.

Maybe this is just hitting a little too close to home. Maybe it’s just really good.

Continue reading this motivational rant.