I know. Cringe-worthy isn’t it? I think actually saw you squirm as you read that.
It’s a common reaction.
Because it generally falls in the realm of hypocrisy. The realm of “methinks thou dost protest too much.” The realm of talking the talk without walking the walk.
So, Donald H. Taylor is taking a cut at improving that phrase with his post, “People are our greatest asset â€“ you just canâ€™t say it.”
And it’s a great post, with links to a ton of other good thinking.
I guess my question remains “Why?”
Why even try to say it?
I mean, if it’s so universally understood, why do we need something to describe it?
Do we need “I like breathing oxygen”?
I say we throw this one on the rubbish heap and let it die. Let’s not try to reinvent it. The foundation is flawed, so any structure built upon it will be equally faulty.
And if you think you need to use a phrase like this, I have some advice for you: Lead by example.
Do something. Don’t talk about it. Demonstrate the value of your employees. Don’t pander to the masses with empty-headed phrases that do nothing but make you and your company appear foolish.
But maybe that’s just me.