Author Archives: Toby Lucich

Creating Options at Brand "You"

You’re tired of the race. Tired of working tirelessly in shifting sands of corporate America as an exempt FTE. But you do it with the hope of the BIG payday. You’ve got options in the company, and it seems that … Continue reading

Posted in Branding, Career, Measure, Networking, Recognition | 3 Comments

Does Mediocrity Reign Supreme?

So Rick and I were talking about passion for your work. Do you love what you do? How badly would you want to change to actively go out and find a better alternative to the job the current have (and … Continue reading

Posted in Career, Change, Passion | 5 Comments

Happenstance

Dumb luck. Fluke. Blue bird. How are you finding your future leaders? Are you leaving it up to blind chance, pulling candidates off monster or pushing recruiters’ picks through your interview process? Some of the best hires I’ve met of … Continue reading

Posted in Career | 1 Comment

Performance Reviews for Experts

Do you employ experts? Do you wish you did? What’s the hold up? A review of some past rants on Pride and Workmanship have me wondering, Does the conferring title of “expert” on members of your team result in a … Continue reading

Posted in Accountability, Career, Develop, Execution, Pride, Reputation | Leave a comment

Valuing Consulting Services versus Contractor Labor

Rick and I were recently having a conversation about the value of a consultant or contractor’s time, and how the concept of consultative value may or may not translate into a meaningful bill rate. Rick observed that too often the … Continue reading

Posted in Entrepreneur, Execution, Experience, Insight, Perception, Reputation | 4 Comments

Evolve Your Brand

Day One at a new company – who will you be here? What will your work say about you? Not that you can’t be the same person you were yesterday – that person got you hired after all. But how will you be … Continue reading

Posted in Branding, Career, Perception, Reputation | 3 Comments

Recruit Mediocre or Learn to Reward Performance

When was the last time you sought the most average potential candidate for your next employee? When you said, “competent is great, but a solid C/C+ candidate is the real sweet spot?” Are you hiring for the tasks that need … Continue reading

Posted in Mediocrity, Performance, Recruiting, Results | Leave a comment