Does this capture it?
I believe that Purposeâ€”not money, not statusâ€”is what people most want from work. Make no mistake: they want compensation; some want an ego-affirming title. Even more, though, they want their lives to mean something, they want their lives to have a reason.
While a tad heavy handed at times, Nikos Mourkogiannis’ purpose manifesto was enough to make me want to buy his book.