Category Archives: Reputation

Product or a Brand? Yes.

Posted on March 26, 2007 by Toby Lucich

Are you a Product or a Brand? We have repeatedly said, “Yes”, but this is worth considering when thinking about how you contemplate your Product Management versus Brand issue: [Tom] Peters uses the word “brand” and [Chris] Brogan uses the … Continue reading →

Posted in Branding, Career, Product management, Reputation | 2 Comments

Personal Brand Equity: Crunch the Numbers

Posted on March 23, 2007 by Toby Lucich

Speaking of Personal Brand equity, I found this little measure of your brand, recycled (but posted!) from Tom Peters: He offers what he calls a PBE or Personal Brand Equity Test (see below). Take some time to answer the following … Continue reading →

Posted in Agility, Branding, Career, Reputation, Skill | 1 Comment

Who Values Employees?

Posted on November 15, 2006 by Toby Lucich

Not feeling like employees are valued? Having a hard time recruiting and retaining talent on your teams? Put this in front of your executive management team: A study commissioned by Pershing Advisory Services, “A View From the Top: Best Practices … Continue reading →

Posted in Accountability, Corporate Culture, Criticism, Recruiting, Reputation, Review | Leave a comment

Reputation Defender

Posted on November 7, 2006 by Rick Turoczy

It’s about time. And it’s genius. While the design doesn’t really do it for me, the concept behind ReputationDefender is a very, very solid one. An internet shredding and sanitation service of sorts. And it’s needed. If not today, then … Continue reading →

Posted in Online, Reputation | Leave a comment