Category Archives: Reputation

Product or a Brand? Yes.

Are you a Product or a Brand? We have repeatedly said, “Yes”, but this is worth considering when thinking about how you contemplate your Product Management versus Brand issue: [Tom] Peters uses the word “brand” and [Chris] Brogan uses the … Continue reading

Posted in Branding, Career, Product management, Reputation | 2 Comments

Personal Brand Equity: Crunch the Numbers

Speaking of Personal Brand equity, I found this little measure of your brand, recycled (but posted!) from Tom Peters: He offers what he calls a PBE or Personal Brand Equity Test (see below). Take some time to answer the following … Continue reading

Posted in Agility, Branding, Career, Reputation, Skill | 1 Comment

Who Values Employees?

Not feeling like employees are valued? Having a hard time recruiting and retaining talent on your teams? Put this in front of your executive management team: A study commissioned by Pershing Advisory Services, “A View From the Top: Best Practices … Continue reading

Posted in Accountability, Corporate Culture, Criticism, Recruiting, Reputation, Review | Leave a comment

Reputation Defender

It’s about time. And it’s genius. While the design doesn’t really do it for me, the concept behind ReputationDefender is a very, very solid one. An internet shredding and sanitation service of sorts. And it’s needed. If not today, then … Continue reading

Posted in Online, Reputation | Leave a comment