Category Archives: Branding

Should Rachel Ray work at KFC?

Posted on March 27, 2007 by Rick Turoczy

Toby and I have been chatting quite a bit about “personal brand” as of late. About its value to both you and your organization. But I’ve been struggling for a way to describe the value of personal brand in a … Continue reading →

Posted in Branding, Career | Leave a comment

Product or a Brand? Yes.

Posted on March 26, 2007 by Toby Lucich

Are you a Product or a Brand? We have repeatedly said, “Yes”, but this is worth considering when thinking about how you contemplate your Product Management versus Brand issue: [Tom] Peters uses the word “brand” and [Chris] Brogan uses the … Continue reading →

Posted in Branding, Career, Product management, Reputation | 2 Comments

Partner? What?

Posted on March 24, 2007 by Toby Lucich

Marshall Goldsmith, PhD writes in “Partners, not Employees“, published in a recent Talent Management’s issue (related reflection at his blog): Gone are the days when leaders could be — indeed, were expected to be — aloof and unapproachable, handing out … Continue reading →

Posted in Agility, Branding, Career, Develop, Feedback, Kumquat | 5 Comments

Personal Brand Equity: Crunch the Numbers

Posted on March 23, 2007 by Toby Lucich

Speaking of Personal Brand equity, I found this little measure of your brand, recycled (but posted!) from Tom Peters: He offers what he calls a PBE or Personal Brand Equity Test (see below). Take some time to answer the following … Continue reading →

Posted in Agility, Branding, Career, Reputation, Skill | 1 Comment

Boing Boing, Little Frog, er, Rabbit

Posted on March 21, 2007 by Toby Lucich

Hippity Hoppity, hippity hoppity… we know this song. But I’m wondering, what is the thinking that motivates job hopping? I’m a mover, a shaker. Or easily distracted, whatever. I’m not the loyal 20-year man that many managers want. I get … Continue reading →

Posted in Branding, Change, Loyalty | 1 Comment

Pablo Picasso anecdote or apocrypha or whatever; it's still a valuable lesson

Posted on March 20, 2007 by Rick Turoczy

Toby’s recent post on personal brand highlights some critical questions we should all be asking ourselves. Why? Because we’re obligated to take care of ourselves. It’s not adult day care, folks. And what’s the end result of building all of … Continue reading →

Posted in Branding, Talent, Value | 8 Comments

Personal Brand? Where's the Value?

Posted on March 20, 2007 by Toby Lucich

Are you managing your Personal Brand? Is it worth more today than it was a year ago? Your brand value (alternatively – credibility, or reputation) is the incremental compensation you should be receiving over and above candidates in the same … Continue reading →

Posted in Branding, Entrepreneur, Purpose, Value | 11 Comments

How do You Add Up?

Posted on December 6, 2006 by Toby Lucich

Reading and commenting on Rick’s run on cross-functional collaboration got me thinking, what the heck would be on my professional card if biz people had baseball cards? My rookie card was near worthless. I was a moderately interested student at … Continue reading →

Posted in Branding, Career, Measure, Performance | 1 Comment

Advice for entrepreneurs? Guess what? It's useful inside corporations, too

Posted on November 7, 2006 by Rick Turoczy

I’ve been noticing more and more blogs, articles, and insights focused on entrepreneurs (which could be, quite possibly, because there are simply more and more of them). In my simplified view, this means one of two things or possibly both: … Continue reading →

Posted in Branding, Entrepreneur, Inspiration | 1 Comment

Personal Brands Matter in Tacit Work

Posted on November 6, 2006 by Toby Lucich

Labor revolution has taken us from transformational to transactional and now to tacit work. Personal brands matter most when what you buy is intellectual property. You aren’t going to make your name based solely on the hours you work, or … Continue reading →

Posted in Branding, Employment, Management | Leave a comment